Email
Qualifications
MSc - Marketing (City University of Hong Kong)
BBA - Marketing (Hang Seng Management College)
Publications
Chapters, Conference Papers, Creative and Literary Works
Yuen, Vincentia W.; Tang, Felix; Phau, Ian / Understanding Consumers’ High-Risk Consumption Behavior of Pharmaceuticals: An Abstract. November 2018; Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces: Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference. pp. 391