People and Research People

People Details

Dr. YIN Xueyan


Assistant Professor

6-250, Lau Ming Wai Academic Building, City University of Hong Kong
+852 34429617
+852 34420370
Public CV

Research Areas

Multimedia Content Design, Entertainment Analytics, Social Media Analytics


PhD - Information System (Arizona State University)
MS - Data Analytics (Clarkson University)
BS - Management Information System (Clarkson University)


Xueyan Yin received her Ph.D. in Information System from Arizona State University. 


Her research focuses on digital media data analytics such as multimedia content design, use of internet water army and game-based promotion strategy. She applies numerous research methods in her studies including machine learning and econometrics analysis. She has strong interests in pursuing projects with high-societal and practical impact. 


Research Methodology: Computer Vision, Machine Learning, Econometrics 


Research Interest: Multimedia Content Design, Entertainment Analytics, Social Media Analytics


Chapters, Conference Papers, Creative and Literary Works

Ding, Zhiyuan; Benjamin, Victor; Li, Weifeng; Yin, Xueyan / Exploring Differences among Darknet and Surface Internet Hacking Communities. November 2021; Proceedings - 2021 IEEE International Conference on Intelligence and Security Informatics, ISI 2021.

Wu, Zhenhua; Yin, Xueyan; Zhang, Fan; Chen, Pei-Yu / Do Firms Prefer Likers or Doubters?. July 2019; PROCEEDINGS OF The 13th China Summer Workshop on Information Management: CSWIM 2019. pp. 278-284