Address
6-250, Lau Ming Wai Academic Building, City University of Hong Kong
Phone
+852 34429617
Fax
+852 34420369
Email
Public CV
Research Areas
Multimedia Content Design, Entertainment Analytics, Social Media Analytics
Qualifications
PhD - Information System (Arizona State University)
MS - Data Analytics (Clarkson University)
BS - Management Information System (Clarkson University)
Biography
Xueyan Yin received her Ph.D. in Information System from Arizona State University.
Her research focuses on digital media data analytics such as multimedia content design, use of internet water army and game-based promotion strategy. She applies numerous research methods in her studies including machine learning and econometrics analysis. She has strong interests in pursuing projects with high-societal and practical impact.
Research Methodology: Computer Vision, Machine Learning, Econometrics
Research Interest: Multimedia Content Design, Entertainment Analytics, Social Media Analytics
Teaching Activities (past 4 academic years)
| Academic Year | Level | Title |
|---|---|---|
| 2024-2025 | Bachelor's Degree | Information Management |
| 2023-2024 | Bachelor's Degree | Information Management |
| 2022-2023 | Bachelor's Degree | Information Management |
| Postgraduate Degree | Knowledge Management | |
| 2021-2022 | Bachelor's Degree | Information Management |
Publications
Journal Publications and Reviews
Yin, Xueyan; Liu, Ying; Chen, Pei-yu; Shi, Zhan / Shadows and Screens: Exploring the Impact of Astroturfing as a Facet of Fake Reviews in the Movie Industry’s Social Media Dynamics. January 2025; In: Journal of the Association for Information Systems. Vol. 26, No. 1, pp. 205-220
Xu, Huasi; Liu, Yidi; Song, Bingqing; Yin, Xueyan; Li, Xin / Local social network structure and promotion effectiveness in social commerce. 2024; In: Information Technology and People. Vol. 37, No. 2, pp. 700-728
Chapters, Conference Papers, Creative and Literary Works
Chen, Shiqin; Hu, Lin; Yin, Xueyan; Li, Kun; Fang, Yulin / Social Movements against Racial Discrimination and Minority Entrepreneurship in Crowdfunding. January 2024; Proceedings of the 57th Annual Hawaii International Conference on System Sciences, 2024. pp. 4076-4085
Ding, Zhiyuan; Benjamin, Victor; Li, Weifeng; Yin, Xueyan / Exploring Differences among Darknet and Surface Internet Hacking Communities. November 2021; Proceedings - 2021 IEEE International Conference on Intelligence and Security Informatics, ISI 2021.
Wu, Zhenhua; Yin, Xueyan; Zhang, Fan; Chen, Pei-Yu / Do Firms Prefer Likers or Doubters?. July 2019; PROCEEDINGS OF The 13th China Summer Workshop on Information Management: CSWIM 2019. pp. 278-284