Dr. ZHENG Xu
Xu Vivian Zheng is an Associate Professor in Department of Marketing, College Business of City University of Hong Kong. Dr. Zheng's primary research interest lies in understanding how firms may employ various relationship governance mechanisms (e.g., contracts, socialization) to govern interorganizational (e.g., franchise) relationships properly, so as to reduce conflicts and to enhance cooperation. In addition, her research studies how GIS-informed location choices impact firms’ financial performance and survival. Vivian has published in leading marketing and business journals such as Journal of Marketing, Journal of Marketing Research, Journal of Operations Management, Journal of the Academy of Marketing Science, and Journal of Retailing, etc. Her industry focus is business format franchising.
Dr. Zheng teaches Global Marketing and Principles of Marketing across undergraduate, taught master, and MBA programs. She has received Student Learning and Development Excellence Award. She received her Ph.D. in Marketing from University of Wisconsin-Madison before joining the Marketing Department at CityU.
|9/2021 - Now||Sales and Marketing Consulting Unit||Associate Director|
|8/2020 - Now||BBA Global Business||Program Leader|