
Research Areas
Biography
Zibin Xu studies the economics of marketing strategies. He received a Ph.D. in business administration from University of Southern California (USC), an M.S. in statistics from University of Missouri (Kansas City), and a B.S. in information science from Wuhan University. His recent works focus on the implications of big data, information design, and digital platform management. His research has appeared in Marketing Science, Management Science, Journal of Retailing, and IEEE Transactions on EM.
Dr. Xu teaches undergraduate, graduate and executive courses ranging from marketing analytics to competitive strategies. He has won many teaching awards, including the second prize in University Teaching Contest in Shanghai, and the University Excellence in Teaching Award at USC. Before joining CityU, he worked at Shanghai Jiao Tong University as an assitant and associate professor for four years.