People and Research People

People Details

Dr. XU Zibin

Assistant Professor

10-224, Lau Ming Wai Academic Building, City University of Hong Kong
+852 34424430
+852 34420346

Research Areas

Analytical Models, Reduced-form Models


Zibin Xu studies the economics of marketing strategies. He received a Ph.D. in business administration from University of Southern California (USC), an M.S. in statistics from University of Missouri (Kansas City), and a B.S. in information science from Wuhan University. His recent works focus on the implications of big data, information design, and digital platform management. His research has appeared in Marketing Science, Management Science, Journal of Retailing, and IEEE Transactions on EM. 

Dr. Xu teaches undergraduate, graduate and executive courses ranging from marketing analytics to competitive strategies. He has won many teaching awards, including the second prize in University Teaching Contest in Shanghai, and the University Excellence in Teaching Award at USC. Before joining CityU, he worked at Shanghai Jiao Tong University as an assitant and associate professor for four years.

Research Grants

PI: "Information Design and Digital Marketing", General Research Grant - National Natural Science Foundation of China, Amount: ¥480,000 (2021-2024), Zibin Xu

co-PI: "Omi-channel Management in the Era of Digital Marketing", Key Project - National Natural Science Foundation of China, Amount: ¥ 2,400,000 (2018-2023), Yi Liu, et al.

PI: "Digital Marketing Strategies: Seller Screening and Consumer Privacy", Early Research Grant - National Natural Science Foundation of China, Amount: ¥190,000 (2019-2021), Zibin Xu

PI: "Seller Service Management and Screening Strategies", General Research Grant - Shanghai Pujiang Scholar Grant, Amount: ¥150,000 (2018-2020), Zibin XU

PI: "The Impact of Ecommerce Platform Screening on Customer Service", General Research Grant - Zizhu Cultural and Creative Industry Research Grant, Amount: ¥200,000 (2018-2020), Zibin Xu


Journal Publications and Reviews

Xu, Zibin; Zhu, Yi; Dutta, Shantanu / Adverse inclusion of asymmetric advertisers in position auctions. January 2023; In: International Journal of Research in Marketing.

Li, Xi; Xu, Zibin / Superior Knowledge, Price Discrimination, and Customer Inspection. March 2022; In: Marketing Science.

Xu, Zibin; Dukes, Anthony / Personalization from Customer Data Aggregation Using List Price. August 2021; In: Management Science.

Ingene, Charles A.; Parry, Mark E.; Xu, Zibin / Resale Price Maintenance: Customer Service Without Free Riding. December 2020; In: Journal of Retailing. Vol. 96, No. 4, pp. 563-577

Xu, Zibin; Dukes, Anthony / Product line design under preference uncertainty using aggregate consumer data. July 2019; In: Marketing Science. Vol. 38, No. 4, pp. 669-689

Xu, Zibin; Parry, Mark E.; Song, Michael / The impact of technology transfer office characteristics on university invention disclosure. May 2011; In: IEEE Transactions on Engineering Management. Vol. 58, No. 2, pp. 212-227

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