Unleashing Human Potential: How Superhuman AI Influences Decision-Making

1 Mar 2023
Department of Marketing
Research

Marketing

Professor Minkyu Shin

Published in PNAS, March 2023

Superhuman AI has the ability to outperform human experts in specific tasks or fields. It can learn, adapt and make decisions that can outperform those made by humans. With the ability to unearth hidden patterns and devise new rules or strategies, superhuman AI has profound implications for human decision-making. Humans can learn from these AI systems to improve their own decision-making processes. However, achieving this level of performance isn't always straightforward. To reach superhuman capabilities, AI systems often need to delve very deep into their respective tasks, which can sometimes come at the cost of interpretability.

A research study on the interplay between AI and human decision making was conducted. The research focused on the ancient game of Go, which is a domain where AI, specifically superhuman AI such as AlphaGo, has already surpassed human performance. The study found that the introduction of superhuman AI also coincided with an increase in novel decisions. In other words, moves that had never been observed before started occurring more frequently. These novel decisions were associated with higher decision quality, indicating that they weren't simply random, but strategically advantageous. This research suggests that AI, a creation of human intellect, can in turn stimulate human intellect to reach new heights.

In business scenarios, AI systems could stimulate human managers to break away from traditional, time-honored strategies and explore novel, more effective approaches. This could lead to innovative breakthroughs, allowing companies to gain competitive edges or solve previously intractable problems. In educational settings, AI could foster a culture of innovation and creativity among learners. By providing insights that challenge traditional thinking, AI tools could encourage learners to explore uncharted territories in their respective fields, thereby enhancing their problem-solving skills and broadening their perspectives.

In sum, understanding the influence of superhuman AI on human decision-making is not just an academic pursuit - it is a quest to understand the future trajectory of human potential itself.