BBA Management

Programme Introduction

Human Resources Management (HRM) Stream

Strategy and International Management (SIM) Stream

Exchange Programme

The Department concentrates on providing professional business knowledge, skills and competence that are grounded in the latest research. Our aim is to provide students with the professional skills necessary for job success, as well as the interpersonal and analytical skills necessary for developing a successful career.

The Department offers a Bachelor degree in Business Administration of Management (BBAMGMT) in two streams:

1. Human Resources Management (HRM)
2. Strategy and International Management (SIM)

These are professional degrees aimed at preparing students for entry-level professional positions. In addition, we offer four minors that give students in other disciplines an opportunity to develop managerial skills.

課程旨在培養學生對本港以及跨國商業環境的知識，為日後成為管理層作好準備。

本課程涵蓋兩個專修範疇予學生於入學第二年選擇：人力資源管理、策略及國際管理。

• 人力資源管理：透過教授人力資源管理學的技能和知識，目標是培養人力資源管理界的優才。
• 策略及國際管理：讓學生接觸多方面範疇，透過教授學生對國際商業環境的認知及組織管理上策略知識之實踐，目標是培養在跨國公司工作之管理專才。

The BBA Management Programme aims to equip students with the abilities and skills to successfully manage people and teams within an organisation and manage the organisation itself, in both local and international environments. Students of this programme will acquire the knowledge to meet management challenges including decision making, leading and motivating people, leading organisational change and strategising and implementing business decisions locally and internationally. The major offers a choice of two distinctive streams: Human Resources Management (HRM) and Strategy and International Management (SIM).

HRM Stream: The HRM stream is designed for students who wish to pursue a career as an in-house specialist or an outside consultant in the human resource management area.

SIM Stream: This stream is designed to equip students with the knowledge and skills to develop effective strategies to manage in the international business environment, particularly in the Asia Pacific Region.

1. The BBA Management programme offers you:
   • the skills to manage people and teams successfully;
   • the skills to initiate and manage startup companies;
   • the knowledge to lead business and implement business decisions in different countries, e.g. the Greater Bay Area, Australia, Japan, Korea, the USA, Canada and the UK.
2. College of Business is one of the top four business schools in Asia (https://www.cb.cityu.edu.hk/aboutus/recognition/rankings/)
3. Entrance scholarships up to HK$265,000 are available for elite students (https://www.cb.cityu.edu.hk/ug/admissions/apply/scholarships)
4. Overseas exchange and summer programmes are available in over 200 partner universities around the globe! (https://www.cb.cityu.edu.hk/ug/admissions/exchange)

Employers of our graduates in recent years include well known organisations such as Bank of China, Ernst and Young, HK Jockey Club, Hospital Authority, HSBC, KPMG, Morgan Stanley and PwC. Graduates are working in highly sought after positions including management trainee, graduate trainee, business analyst, HR business partner, and HR executive.

Notes:
- Unspecified electives my include Category A elective subjects, Mathematics extended modules (M1/M2) and Category C other language subjects (at grade E or above). If students take both M1 and M2, they are counted as one subject only.
- Applied Learning (ApL) subjects are not counted as elective subjects.
- For details of the alternative Chinese Language qualifications acceptable by the University for Non-Chinese Speaking (NCS) students, please visit www.admo.cityu.edu.hk/jupas/entreq/bd.

For details, please visit: www.cb.cityu.edu.hk/ug/admissions/apply/requirements

For details of the programme’s curriculum structure, please visit the 'Undergraduate Catalogue'

(Note: The catalogue for the 2022 cohort is for reference only. The 2023 catalogue will be published around July 2023.)

Participation in the summer internship programme helps our students to develop and strengthen their business and work skills through practical work experience with organisations in Hong Kong. These experiences help to enhance our students' competitiveness in the job market, and increase their qualifications for employment upon graduation. Since the summer of 2016, the MGT Summer Internship programme has become a major elective credit-bearing course for both HRM and SIM majors.

	Ernst & Young – LAW Sha Lee I have learnt a lot about campus recruitment process- from organizational-fit candidate screening to the appropriate manner in answering enquires from candidates, to the selection of the final candidates. Now, I have a more comprehensive understanding on the work of HR professional.
	Sino Group - PANG Chui Ying During the internship, I realized collaboration and communication skills are very important, especially when a project involves many parties. A minor error of relaying message would cause project delay or misunderstanding of the work.
	L'Oréal Group – LEUNG Kit Man In helping with the recruitment process, I gained real business recruitment process’ insights and some crucial interview skills.
	Employers’ Federation of Hong Kong – CHAN Kwan Lok, Gordon EFHK is a Federation acts as an intermediate between employers and government and provides policy and governance services. The insights from the professionals has helped me to better prepare myself for the rapidly changing business environment in Hong Kong.
	New Zealand Trade and Enterprise – WONG Pak Long Anson Grow Stronger, Grow Better. This internship allowed me to understand how a business promotion campaign is made feasible commercially. By interacting with the New Zealand government officials, chambers, and suppliers, I now have a better idea on behaving professionally when offering managerial advices.

To learn more, please visit: https://www.cb.cityu.edu.hk/mgt/student_development/internship.

Our HRM stream graduates are qualified to apply for Associate Membership of the Hong Kong Institute of Human Resource Management (HKIHRM).

International and Local Accreditation

Pursuing the BBA program at the Department of Management was not an arbitrary decision. The program is one of the very few programs in Hong Kong that is renowned for nurturing talents in human resources management profession. The program has an excellent reputation among employers. The high-quality teaching has allowed me to build a solid academic foundation. The holistic career support, such as internship and mentoring program, has empowered me to get ready for real challenges and opportunities in workplace! I am really grateful for the great learning journey which has enabled me to have good career progression after graduation.
Vincent Wu | Associate HR Director, Richemont

Human resources personnel are a change agent in an organisation. We work in collaboration with business leaders and propose recommendations on business effectiveness based on our professional HR knowledge and understanding of the changing external market. The BBA (HRM) programme has not only provided me with comprehensive foundation in various business disciplines but has also equipped me with the crucial skills and social awareness in dealing with people from different levels and nationalities. My study here has been a valuable starting point for my career and personal growth.
Kalinda Wong | Associate, People, National Australia Bank

If I had to do it again, I would definitely make the same decision and study in the Human Resources Management Programme at City University of Hong Kong. It is not only the place where I learned to be an HR professional but also where I grew up. The Department of Management provides a dynamic undergraduate curriculum grounded in human resources management that is complemented by distinctive personal and career development programmes. We learned how to be effective and efficient managers. In addition, I felt that there was always a friendly relationship among students and professors. I am thankful for the support and encouragement from our professors, lectures and other graduate students.
Kathy Ko | Human Resources Manager | Hospital Authority

Career Mentoring Programme

Developing and equipping undergraduates for their career is an important goal of Department of Management. In this career mentoring program, we will invite business practitioners who are also our alumni to be the career mentors of our undergraduates. Each mentor will take care of a small group of students. The mentors are expected to share practical advice on job search, career planning, and professional development with the students throughout the academic year. The mentors and the students are expected to have several face-to-face or Zoom meetings in the academic year.

Student Entrepreneurship Project (SEP)

The Student Entrepreneurship Project is specially designed for year two and three students, to help them develop their managerial competencies through experiential training. The core of the project involves students running a small business at the Chinese New Year Fair Night Market. The experience provides management students with the opportunity to apply what they learned in the real world, and develop their entrepreneurial spirit and abilities for future career and business ventures.

• SEP 2021
• SEP 2019

Overseas Summer Programmes

Students may participate in English immersion courses, which include components such as volunteer placements, homestays and cultural activities in Australia, Canada, New Zealand and the USA. Service Learning participants also provide voluntary services in less developed areas such as the Philippines, Thailand, Mongolia, Sri Lanka and Laos.

Young Scholars Programme

To nurture BBA students to become outstanding future leaders in the region/world, our Young Scholars Programme offers the following:

• overseas exposure during semester breaks, including study trips to renowned companies and universities;
• internship placements in multinational companies to be arranged locally or overseas;
• networking with top business students admitted locally and overseas;
• professional mentorships provided by professors and professional practitioners; and
• cultivation of social responsibility through community services and voluntary work.

• Department of Management
• College of Business
• Undergraduate Catalogue (The catalogue for the 2022 cohort is for reference only. The 2023 catalogue will be published around July 2023.)
• CityU Scholarships for Hong Kong Talents
• CityU Talents Programme